Next Steps - Promoting my business

All business' need to promote themselves, how else would they win over new customers.
Some go with expensive flashy tv ads you can't forget.
Some have bland billboard images you drive passed and never even saw.
Those really with technology, who understand their customers have interactive ads making you the subject.

Unsurprisingly I can't afford the flashy adverts but I have used pictures of my work and a great song and put together the video below.

This is a video promoting me - the designer, and my brand Cherish Every Heartbeat.

Hope you enjoy watching it as much as I did making it

3 weeks left (not even that) FMP

This week I have spent a lot of time adding everything into my book. Photos and pictures illustrating what I have written. I added all my designs to my sketchbook from the separate pages.
I added my research into codes, hieroglyphs and symbols into the sketchbook.

I didn't make as much progress this week as I wanted to upgrade my sample folder from last term to get the highest mark I only just missed out on.


Before my sewing lesson I sampled overlocking without the knife to see how this might work on my scallops. In the lesson I worked on perfecting my legging details and started toiling my vest top.

I couldn't find crepe for my garment so I am using chiffon instead which will be harder to sew but will give the same effect. The chiffon is more similar to crepe than  I had expected so still goes well with my jersey.

Management lesson was used to cut and stick research. Design methods was more sticking and designing - annotating my designs too. Aer was resubmission work, designing and checking my material choices with tutors.
Over my weekend I overlocked  my hem, roll hemmed my chiffon hem and pinned together.

getting close now - FMP

When buying my materials for my final garment I had to bare in mind my target customer. My customer is fairly young so probably doesn't have a great disposable income. I am also looking at creating everydaywear therefore people wouldn't necessarily spend as much as on evening wear. Keeping this in mind I have looked at materials that would be in the price range of my consumer. The materials I have gone for are jersey, mesh, cotton viscose and lycra.

To give an idea of my target customer and the use for my clothing here is my customer profile board:

Over this week I carried on designing, sticking gluing etc.

In sewing I cut and mostly sewed my leggings, I fixed my lining for my dress which was too big as I had traced off my pattern again forgetting the flare starts above the point my lining starts.  I'm quite happy with the outcome of my legging toile but I realised I need to be careful handling as well as sewing as pulling on the leggings to check the fit I stretched the back of the waist. Right leg has been left unfinished to play with how I might finish the seam nicely. I plan to test sewing with the facing on the right side and turning under.

My leggings created some difficulty as I wasn't sure where to start adding my contrast facing, or how to nicely finish the gap before the knot (pictured left the notch even became problematic). Also the end of my inside leg seam wasn't finished nicely as I have no hem and I don't believe the overlocker has the correct tension as the threads seem to fall out.

Once again pages of quick designs

FMP again (Post 4)

Not as much done this week but more fashion visualisation work - no talking more pics. I focused on visualisation this week and web though they aren't perfect I'm pleased with the results so far (minus spilling my ink on one :/ ) Fmp wise I have done some sampling work with the new fabric heat tool I purchased. It worked brilliantly on sticking rhinestone gems to my materials but the tool to cut through synthetic materials (cuts and stops fraying simultaneously) hasn't yet worked more trial needed with it I think.
Here is my progress:

Fashion Visualisation:

Sandra Suy

Laura Laine

Helen Jameson Hall

David Downton

George Lepape

Bil Donovan

FMP 3

Working isn't easy with trying to pick up as much overtime as possible, socialising and being there for your friends and even harder when your brothers are also on half term.
That said I have made an effort to get some done. I worked on printing everything off and getting it stuck down. I also continued the observational drawings.
With all the images compiled from vionnet, downton abbey and on symbolism including Egyptian hieroglyphs and synonyms (as this is a way if hiding or obscuring meaning). All the symbols collected have meaning relating to my theme such as fun, joy, dancing etc.

Next week hopefully I'll get more toiling done and I can show you a near full sketch book. If I don't get bogged down with updating my FMP diary.